Saudi Arabia has introduced Milaf Cola, a new soft drink made from dates, positioning it as a healthier alternative to traditional fizzy beverages. Unveiled at the Riyadh Date Festival by Al Madinah Heritage Company, a Public Investment Fund (PIF) subsidiary, the drink is claimed to be the world’s first commercial cola made from dates and contains no added sugar. “Milaf Cola is just the beginning. We are working on a variety of products that will revolutionise how dates are consumed globally,” a company spokesperson told The Munsif Daily. https://twitter.com/drinkmilaf/status/1863296097730372085 The cola uses locally sourced premium dates, making it environmentally sustainable and in line with the Kingdom’s Vision 2030 programme, which emphasises sustainability and economic diversification. Bandar Al-Qahtani, CEO of Al … Continue reading Saudi Arabia’s PIF launches first date-based cola