The Israeli government plans to allocate $1.63 million to support media campaigns intended to improve the country's image by explaining its political vision via digital media tools, including social networking websites. The Zionist state's leadership believes that such tools have a great influence on international public opinion.
The Israeli Defence Forces (IDF) said that this decision has been made in response to the recommendations of the last Herzliya Conference for Israeli national security in response to what the government sees as a digital struggle over Israel's legitimacy.
Twitter and YouTube accounts will be created for use by the IDF spokesperson's office in an effort to explain the Israeli viewpoint on important issues. The IDF claims that the Freedom Flotilla footage posted by its PR department on one of the websites has become the most-watched online videos.