The Board of Ben & Jerry’s aims to work out a “new arrangement” for sales in Israel before the end of the year, Unilever PLC’s CEO said on Thursday, after the US-based independent ice cream brand last year committed to halting sales in Israeli-occupied Palestinian territories, Reuters reports.
“Our absolute focus right now is to figure out what the new arrangement will be for Ben & Jerry’s,” CEO, Alan Jope, said on a conference call with journalists after the company announced earnings.
Jope’s comments were the most specific he has given about the actions of the ice cream brand, which is based in the state of Vermont. Ben & Jerry’s said in July that it would halt sales in Israeli-occupied Palestinian territories, sparking backlash including divestments by some US pension funds.
Ben & Jerry’s, which has its own quasi-independent board under the terms of its 2000 purchase by Unilever, said it was “inconsistent with our values” for its product to be sold in those areas. Most countries consider Israeli settlements on occupied Palestinian land to be illegal. Israel disputes this.
Ben & Jerry’s often speaks up on political and social questions. For example, on 3 February, the brand said on Twitter the decision of US President Joe Biden to send troops to Europe “in response to Russia’s threats against Ukraine only fans the flame of war.”
Jope did not directly criticise Ben & Jerry’s activism. But he said: “On subjects where Unilever brands don’t have the expertise or credibility, we think it’s best that they stay out of the debate.”
“Ben & Jerry’s is a great brand – most of the time they get it right – they have a great track record of campaigning on important issues that are relevant to their consumers,” Jope added.
Investors are watching the ice cream controversy as a test of Jope’s ability to balance his emphasis on marketing tied to social issues with financial results.
Speaking before Jope’s remarks, Kevin Dreyer, a Portfolio Manager at Gabelli Funds, whose parent GAMCO owns about 225,000 Unilever shares, said that, while many Unilever consumers like its green-labelled products, some political activism by Unilever’s brands could alienate some consumers.Jope has previously said Ben & Jerry’s board acted independently and that Unilever does not support efforts to isolate Israeli, where it employs nearly 2,000 people. Ben & Jerry’s had said it would continue to sell ice cream in Israel “through a different arrangement.”
“We’re a values-led company with a long history of advocating for human rights and economic and social justice,” Ben & Jerry’s said in July when it announced its sales halt plans.
Ben & Jerry’s accounts for about 3 per cent of the world’s ice cream market. The brand’s sales grew 9 per cent last year, Unilever said, outpacing overall underlying sales growth of 4.5 per cent. The company did not give further details on sales.
“I definitely would not make a connection between those (Ben & Jerry’s) statements and its sales growth,” Jope said on the call.
“The growth that we’re seeing on Ben & Jerry’s is driven much more by their innovation programme,” Jope added.