On July 11, a video footage which showed a popular Israeli TV celebrity demeaning Palestinian children from the Bedouin community in the Naqab area went viral on social media.
"Let's feed a Bedouin. Don't you want to feed a Bedouin?" Israeli Children TV host, Roy Oz, repeatedly asks his children, who were seated in the back seat of his car. Outside the vehicle, two Palestinian children were filmed as they stood waiting eagerly for the cookies promised to them by the Israeli driver.
Palestinian Bedouins are treated like "monkeys", said Atia al-Asem, head of the Regional Council of Palestinian Villages in the Naqab, after viewing the disturbing footage.
Arab Member of the Israeli Parliament (Knesset), Ahmad Tibi, described Oz's behavior as the "lowest of human behavior, racist and despicable brutishness."
In truth, Oz's actions were merely consistent with the very racist reality that governs Israeli society – its laws, political institutions, media apparatus, its economic sector and popular perceptions.
In particular, the thousands of Palestinians who are still living in the Naqab desert have been subjected to a relentless Israeli campaign of dehumanization, racism, and ethnic cleansing.
Racism and ethnic cleansing of the Palestinian Bedouin communities go hand in hand. Oz's video cannot be viewed separately from the Israeli government's plans to corral Palestinians in the Naqab into isolated and impoverished communities in order to make space for Jewish-only housing developments.
For this sinister scenario to succeed, the Palestinian Bedouins need to be dehumanized by the Israeli political and media establishments. Oz's racist video is a mere expression of this outrageous reality.
However, the issue exceeds that of the devastation and racism underway in the Naqab, into all aspects of Israeli lives.
In July 2018, Israel approved a "basic law", dubbed the "Jewish nation-state law" that gave ascendency to everything Jewish and denigrated all else. It was a desperate, and ultimately failed, attempt at reconciling between the "Jewishness" of the state with universal democratic ideals.
"The Land of Israel is the historical homeland of the Jewish people, in which the State of Israel was established," the new law said, celebrating the country as "the nation state of the Jewish People, in which it realizes its natural, cultural, religious and historical right to self-determination."
In accordance with the above assertions, the new definition grants the "Jewish people", everywhere, the right to "exercise … the right to national self-determination in the State of Israel."
The millions of Palestinian Arabs – Muslims, Christians and Druze – who share that same piece of land, though not as equals, have no place in Israel's undemocratic definition of itself. Needless to say, the nearly 7 million Palestinian refugees were also excluded from claiming any rights in "the State of Israel", including their internationally-enshrined Right of Return.
The Israeli Nation-State Law, however, must not be seen as the event that ushered in institutionalized racism in this country. Israel was founded on the racist principle that it belonged to the "Jewish people" only, and no one else, not even the Palestinian Arab natives of the land.
However, the law is significant in the sense that it represents the final blow to the hope that Israel will eventually come to terms with its past, and embrace the humanistic principles of equality, justice and democracy.
That hope – really an illusion – was dashed, and irrevocably so, as there is little resistance within Israel itself by any significant political force that is capable of confronting and defeating the racist, chauvinistic and ultra-nationalist trends that have always dominated the country.
According to an election survey published in January 2019, those who identified as "leftists" have dwindled significantly, as they now represent only 12 percent of all Israelis – a number that includes Arab communities, where the left has historically had a strong presence.
This realization might be one of the reasons that made some optimists imagine that the supposed next best thing – Israel's centrist Blue and White Party coalition under Benny Gantz – was still able to, at least, slow down the advancement of right-wing and religious parties.
These hopes persisted over the course of a tumultuous political year that witnessed three major elections in a row, despite the fact that many of Gantz's stances were equally – if not even more – hawkish than those of right-wing Prime Minister, Benjamin Netanyahu.
Unsurprisingly, on April 20, Gantz joined Netanyahu to form a coalition government that is arguably the most militaristic in the country's modern history, as both camps are keen on a new military confrontation with Gaza and a massive annexation scheme of nearly 30 percent of the occupied West Bank.
Armed with constitutional racism, Israeli leaders can now justify, at least to themselves and their constituencies, any action that may be deemed abhorrent, illegal or racist by the rest of the world.
This is the very reality that allows racist 'celebrities', such as Roy Oz, to go on safari-like adventures with his well-fed children in their air-conditioned top model vehicles to hand cookies to malnourished and poor Palestinian Bedouin children in the Naqab.
For Israel, Oz is the epitome of the ultimate victory of the "Jewish people" – as defined by Israel's racist Nation-State Law – over the alienated, corralled and victimized Palestinians.
But racism in Israel is not only the work of political institutions as a direct outcome of the disparities created by Israel's military superiority and expansive colonial enterprises. It has long passed all of that into many other aspects of Israeli society, and can be felt in other sectors of law, economy, the health care system and education; especially education.
Aside from the "racist ideology" taught in Israeli public schools, which denies the historical roots of Palestinians in their own land, and often demeans the Palestinian natives in ways that violate the minimal standards of modern education – let alone human rights – the very set up of the educational system is a testimony to Israel's deeply entrenched racism.
Schools dedicated to Palestinian Arab children in Israel are "a world apart in quality from the public schools serving Israel's majority Jewish population," according to one Human Rights Watch report.
"Often overcrowded and understaffed, poorly built, badly maintained, or simply unavailable, schools for Palestinian Arab children offer fewer facilities and educational opportunities than are offered other Israeli children."
Racism accompanies the average Jewish citizen of Israel from the hospital where he is born, to the iniquitous school system, to the discriminatory business sector, to the utterly racist fans at the soccer field, to the unruly, murderous army and beyond. And every step of the way, Palestinians are belittled, dehumanized, exploited, subjugated, confined, imprisoned and, in many instances, killed.
With that being the everyday reality in Israel and Palestine, should we really be surprised that a morally bankrupt fool like Roy Oz mistreated Bedouin children, offering them candy as if zoo animals?
The truth is, Oz is the actual face of Israel – privileged, entitled, racist and delusional. And the same way Israeli media – which gives the likes of Oz his celebrity status – should be shunned and boycotted, Israel should also be sanctioned and boycotted. Because, without international pressure, Israel will never, on its own, confront its demons of military occupation, apartheid and deep-rooted racism.
The views expressed in this article belong to the author and do not necessarily reflect the editorial policy of Middle East Monitor.