The celebratory holiday of Eid this week had a traditional twist as Algerians took to social media to launch the hashtag #Wear_Algerian_for_Eid in a bid to encourage locals to tap into their country's culture and don traditional wear for the occasion.
Muslims traditionally wear new clothes and plan special outfits throughout Eid day with Algerians often mixing western and traditional clothing to mark the occasion.
But this holiday, a call to wear just traditional clothing and to share pictures online with the hashtag has seen an array of beautiful pieces from proud Algerians and celebrities alike.
This is the second year the campaign has been launched and the popularity of the hashtag meant it was the country's top Twitter trend for most of the first day of Eid.
Syrian actress Nesreen Tafesh, whose mother is Algerian, wished her followers a happy Eid whilst honouring her Algerian side by wearing a traditional suit.
#البس_جزايري_في_العيد ❤#الجزائر #Algeria #Algerie pic.twitter.com/olb5Jl85e7
— نسرين طافش (@NESREENTAFESH) June 24, 2017
Whilst TV presenter, Chems Eddine Boudraa, also contributed to the hashtag by taking a selfie showing his outfit.
تحضيرات العيد ❤ merci #karim_akrouf #البس_جزايري_في_العيد #الجزائر #algerie #casbah #stars #artist #الجزائرية_one pic.twitter.com/CyFGGdEmlC
— Chems Eddine Bourdaa (@chemssouBoudraa) June 24, 2017
Algerian journalist, Fadel Zoubir, also posted a picture to his social media page.
صح عيدكم كل عام وانتم بألف خير
مباشرة من قناة الخبر#الجزائر #بلادي #فلسطين#البس_جزائري_في_العيد pic.twitter.com/RS1UVT6pNm— زبير فاضل 🇩🇿🇵 (@FADELZOUBIR) September 12, 2016
From the Bernous, kaftans, Kerakou and Berber outfits, Algerians praised the country's rich culture and joined in calls to make celebrate this more within society.
لباس قبائلي جزائري 👗 ❤❤❤
#البس_جزائري_في_العيد pic.twitter.com/yZJszV2vfn— 💞روعــة💞 (@Raw3aaa__) September 13, 2016
"All our media personalities, artistes, sportsmen and women, and all Algerians have joined us in donning traditional Algerian dress," one Twitter user wrote.
حملة #البس_جزائري_في_العيد تنجح في عامها الثاني، حيث كل الاعلاميين وفنانينا ورياضينا وكل الجزائريين شاركونا باللباس التقليدي الجزائري🇩🇿 pic.twitter.com/05AMbGNmTX
— 💜Ilham Queen💜 🇩🇿 (@Forca_Barca11) June 26, 2017
Others chose to remind social media users of the country's rich heritage
#البس_جزايري_في_العيد
Amazing Algerian dresses 💟💟 pic.twitter.com/WOYn369LDC— Sôül Pûrîtÿ (@soul__purity) June 26, 2017
#البس_جزايري_في_العيد#US Throw back to the #EidulFitr Two years ago in the #عيد_الفطر_المباركِ #عيد_الفطرِ #EidMubarak pic.twitter.com/erhjL0dgrw
— Ikram AIS (@AisIkram) June 26, 2017
#البس_جزايري_في_العيد
😍😍 🇩🇿😍😍 pic.twitter.com/xFIZJKtdII— حبي الوحيد💜ياسمينتي (@dalin9616) June 18, 2017
Algerians abroad also took part in the online campaign showing their traditional outfits during events.
Sheikha Hind Bint Abdulaziz Al-Qassimi, a member of the Sharjah royal family in the UAE, posed in a traditional Berber outfit whilst attending an event at the Algerian consulate in Dubai.
سهرة رمضانية جزائرية في دبي مع السيدة قنصل الجزائرية بدبي و الشيخة هند بنت عبد العزيز القاسمي بالجبة القبايلية 😍 #البس_جزايري_في_العيد pic.twitter.com/5MJthCR9yM
— حفيدة طارق بن زياد🐎 (@Numidia_213) June 18, 2017
"Our clothes are part of our identity and our heritage. They tell a story of the phases our country has been through and are a cultural extension of our forefathers," said one Twitter user wrote.
لباسنا جزء من هوايتنا و تراثنا يحكي الحقاب والمراحل التي مرة به بلادي هو امتداد ثقافي لاجددنا فينا @JFA19STI06MAK #البس_جزايري_في_العيد pic.twitter.com/K2wzgTiYKB
— ميزة الحياة (@SUNDUSdz97) June 26, 2017
اللباس التقليدي الأمازيغي الجزائري ❤#البس_جزايري_في_العيد
#عيد_الفطر
#EidMubarak#souhilabenlachhab pic.twitter.com/ntlsf04Qp6— Souhila Ben Lachhab (@SuhilaBnLachhab) June 26, 2017