A campaign launched by high profile social media personalities has raised over $1 million in less than 24 hours to fund sending aid over to famine-stricken Somalia.
— . (@Sagalxo) March 18, 2017
INTERNET YOU DID IT !!! 💪
WE HAVE AN AIRPLANE & WE HAVE FOOD !!!
WHAT IF WE COULD CHANGE EVERYTHING?
— JÉRÔME JARRE (@jeromejarre) March 19, 2017
After feeling distraught at the effects of the famine in Somalia, Youtube star Jerome Jarre teamed up with YouTubers and celebrities to start the “Love Army for Somalia” campaign, which aimed to convince Turkish Airlines, the only international commercial airline which flies to Somalia, to send aid to the country.
— Turkish Airlines (@TurkishAirlines) March 16, 2017
After Turkish Airlines agreed, Jarre and his peers began a campaign to raise a $1 million in 10 days. American YouTube personality Casey Neistat made a video to raise awareness of the drive; the post went viral and was viewed more than two million times.
They reached out to celebrities, calling on them to help donate and publicise the campaign.
🚨 HEY @JUSTINBIEBER
HOW ABOUT TODAY? 😜
— JÉRÔME JARRE (@jeromejarre) March 18, 2017
Supporters watched eagerly as the campaign augmented unexpectedly
The results were phenomenal. The cause touched the hearts of so many people, that large sacrifices were made to stand in solidarity.
— Daniel Schneider (@BiologistDan) March 19, 2017