Saudi Arabia has its eyes on claiming a greater slice of the English Premier League once its takeover of Newcastle United Football Club is approved. Riyadh is determined to get the even more lucrative TV rights to air Premier League matches.
All the paperwork for the takeover of Newcastle United is currently with the Premier League governing body, which is going through the formal checks to make sure that no rules have been broken in the transaction. Qatar, however, has claimed in a letter to the League that rules have indeed been broken which should disqualify the Saudi Public Investment Fund from taking ownership of one of Britain’s most well-known football clubs.
Nonetheless the Saudis are expected to be given the green light, a decision that would be seen as vindication of Riyadh, opening up new doors to a slice of the most lucrative football league in the world.
Doha has accused the Saudis of illegally streaming games which Qatar-based beIN Sports has the rights to, using a pirate Arabic-language television network. Riyadh was sued for $1 billion two years ago over the piracy case.
Qatar-based beIN Sports is the current holder of the rights to show Premier League football in the Middle East and North Africa (MENA) region. Sources at Sportmail with Saudi connections said that the Saudis will challenge the Qataris for the rights to show Premier League games once the current deal expires in 2022.
“The Premier League and Champions League are huge in Saudi and, for the Premier League, it is an untapped market in terms of commercial gain,” former Sky Sports presenter and beIN host Richard Keys pointed out. He expressed his disapproval of the Newcastle takeover and suggested that beIN Sports will be worried about the arrival of the Saudi state as the owner of a Premier League football club.
“If the Newcastle takeover goes through as expected then Saudi will start preparing to buy the Premier League TV rights. It is an open tender process that is due to start next year and they have the financial power to outbid Qatar,” explained Keys. “’The Premier League are going to find other foreign broadcasters wanting reduced deals post-coronavirus and Saudi is the perfect opportunity to make up a large portion of that shortfall.”
Hatice Cengiz, the fiancée of the murdered Saudi journalist Jamal Khashoggi, has also expressed concern over Saudi Arabia’s takeover of Newcastle United.